Today, Google is the starting point for most people seeking products and services, making it essential for every business to be visible on Google Search and Google Maps. This guide explains how to establish and manage your business presence on Google.
Table of Contents
What is Google My Business (GMB)?
Google My Business is a free tool provided by Google that empowers you to create, update, and manage a public business profile. This profile appears in Google Search and Maps, enhancing your marketing reach and credibility.
Step-by-Step Guide to Listing Your Business on Google Maps
- Sign In to Google My Business
- Visit business.google.com and log in using your company’s Google account. If you don’t have one, create a new account. For added professionalism, Google recommends you sign in using your business email.
- Add Your Business Name
- Enter your business’s name and click Next. If your business doesn’t appear, select Create a business with this name under the search field.
- Select Whether Your Location Should Show on Google
- Choose “Yes” to display your business location on Google Maps, or “No” if you operate virtually or wish to keep your address private.
- Specify Service Areas
- List all cities or regions your business serves. If you deliver to various locations, specify each one to increase discoverability.
- Choose a Business Category
- Select the category that best describes your business. This helps Google match your profile with user searches.
- Add Contact Information and Website
- Provide your main phone number and website. If you don’t have a website, Google My Business can create a simple site based on your profile details.
- Finish Initial Setup
- Click Finish. You’ll see a list of actions you can take to make your profile stand out.
- Verify Your Business Address
- To verify your business, enter your address. Google will send a postcard with a verification code. This can take several days.
- Manage Locations
- After receiving the postcard, log into your GMB dashboard, select Manage Locations and click Enter verification code.
- Complete Verification
- Enter the code from your postcard and click Verify. Upon successful verification, you can fully manage your business listing on Google My Business.
Tips for Optimizing Your Google Business Profile
- Upload high-quality business images and your logo.
- Add detailed descriptions including products, services, and operating hours.
- Ask satisfied customers to post reviews.
- Keep all information accurate and updated.
- Post announcements, promotions, and updates regularly.
If you want your business emails to look more professional, consider adding a custom signature in Gmail.
Getting Help
Have questions? Comment on this post for assistance with your business setup and tech needs.
Conclusion
Setting up your business on Google and Google Maps boosts your visibility, attracts customers, and builds trust. By following these steps and keeping your profile updated, you’ll maximize your online presence and reach your target audience effectively.
